Brand & User Experience Audit
Does every touchpoint build confidence?
Customers decide whether to trust you long before they speak to you. The Brand & User Experience Audit follows them across your brand and website, and shows where each encounter builds confidence, leaves them no better informed, or adds doubt.
From $2,500 AUD. You only pay for the audits you go ahead with.
As a customer moves through your brand and website, does each step leave them more confident or less?
- A premium price sits beside weak evidence or an inconsistent presentation.
- Testimonials and claims can't be attributed or checked.
- A page looks polished but makes the decision harder.
- People have to hunt for reassurance, or guess what a button will do.
Common examples, not findings about any particular business.
What this audit looks at.
- Trust signals and proof
Whether your evidence is credible, attributed and where people need it.
- Brand consistency
Whether the brand looks, sounds and behaves the same way at each touchpoint.
- Design and navigation in use
Whether the experience helps the decision or gets in its way.
- The load on the customer
What each encounter asks of them (thinking, effort, time, trust, emotional risk) and whether it's necessary, proportionate and worth it.
- Quiet drop-offs
Moments where customers are likely to hesitate or leave without telling you why, with what would confirm each one.
A diagnosis you can act on.
- A touchpoint-by-touchpoint reading of what each one gives customers back: green, amber or red
- Where customers are likely to leave without telling you, stated as likely rather than certain, with what would confirm each one
- Findings that connect what we observed, the gap from what customers expected, what it asked of them, what they got back and the likely consequence, each with the improvement to make
- The first thing to fix: the point where customers are most likely to say no next, chosen by the evidence, what it is likely costing you, the customers it affects and the effort to fix it
- Observations kept separate from interpretation, and both kept separate from measured results
- A prioritised improvement plan
- Conducted by Mario Malik and delivered in your private Vantage workspace
From $2,500Start this audit
From setup to the first thing to fix.
- 01Tell us about the businessA few minutes
What you sell, who your best customers are and where you think they hesitate.
- 02We look at it as a customer wouldEvidence first
Each touchpoint at this stage: what it asks of customers and what they get back.
- 03Mario conducts the auditA person's judgement
AI surfaces patterns. Mario decides what matters for your business.
- 04You get what to fix firstIn your workspace
The point where customers are most likely to say no, and a plan for what comes after.
About the Brand & User Experience Audit.
Is this a design review?
It looks at design, but not at taste. A good-looking page can still make a buying decision harder. The question is whether each encounter moves the customer closer to a confident yes.
Can you tell why customers leave without saying anything?
We can point out where customers are likely to hesitate or leave without telling you, and what would confirm it. We never claim to know what customers are thinking.