Conversion Audit
Is it easy to say yes?
A business can generate enquiries and still lose them through a confusing quote, a slow response or weak follow-up. The Conversion Audit looks at what happens when a customer is ready to act: the offer, the proof, the enquiry and the quote.
From $2,500 AUD. You only pay for the audits you go ahead with.
When a customer is ready to buy, does every step make saying yes easier?
- The enquiry form asks for more than the next step needs.
- The response adds work or uncertainty instead of moving things forward.
- The quote is hard to understand or compare.
- The next step is unclear, so a ready buyer puts it off.
Common examples, not findings about any particular business.
What this audit looks at.
- The offer at the point of decision
Whether what's on offer, and what it costs, is clear when it matters.
- Proof where the decision is made
Whether the evidence a buyer needs is in front of them at that moment.
- The enquiry path
Forms, calls and booking: what each asks of the customer and what they get back.
- The response and the quote
How quickly and clearly a customer hears back, and whether the quote helps them decide.
- Commitment
Where customers continue, hesitate or abandon, and what tips them.
A diagnosis you can act on.
- A reading of the path from first enquiry to quote, step by step
- Where customers are likely to continue, hesitate or abandon, and why
- Findings that connect what we observed, the gap from what customers expected, what it asked of them, what they got back and the likely consequence, each with the improvement to make
- The first thing to fix: the point where customers are most likely to say no next, chosen by the evidence, what it is likely costing you, the customers it affects and the effort to fix it
- Observations kept separate from interpretation, and both kept separate from measured results
- A prioritised improvement plan
- Conducted by Mario Malik and delivered in your private Vantage workspace
From $2,500Start this audit
From setup to the first thing to fix.
- 01Tell us about the businessA few minutes
What you sell, who your best customers are and where you think they hesitate.
- 02We look at it as a customer wouldEvidence first
Each touchpoint at this stage: what it asks of customers and what they get back.
- 03Mario conducts the auditA person's judgement
AI surfaces patterns. Mario decides what matters for your business.
- 04You get what to fix firstIn your workspace
The point where customers are most likely to say no, and a plan for what comes after.
About the Conversion Audit.
Is this conversion rate optimisation?
It covers that ground and goes further: past the website to the enquiry response, the quote and the follow-up, asking whether each step moves the customer closer to a confident yes.
Should every step be removed?
No. Some steps help a customer qualify, understand or feel safe about a considered purchase. The aim is to remove avoidable friction and make the necessary effort worth it.