Market Perception Audit
Do customers understand what you offer?
Before anyone buys, they have to understand what you do, whether it's for them and why it's worth the price. The Market Perception Audit looks at how the market, and AI assistants, read your positioning and your offer, and where that reading falls short of what you intend.
From $2,500 AUD. You only pay for the audits you go ahead with.
When someone meets your business for the first time, do they take away what you meant them to?
- An ad promises simplicity, but the website makes the offer hard to understand.
- AI assistants describe the business inaccurately, setting expectations the real experience can't meet.
- A visitor can't tell quickly whether you're for someone like them.
- What's included, or what it costs, is missing, so they guess or leave.
Common examples, not findings about any particular business.
What this audit looks at.
- Positioning and offer
What you say you do, against what a newcomer actually takes away.
- The six questions on each key page
What is this? Is it for me? What do I get? Why believe it? What will it cost? What happens next? A lens from Steve Krug's Don't Make Me Think.
- How AI describes you
What AI assistants say your business is, who it's for and what it offers, against what you intend.
- Consistency across touchpoints
Whether your ads, profiles, website and AI answers tell the same story.
| Page | What is this? | Is it for me? | What do I get? | Why believe it? | What will it cost? | What happens next? |
|---|---|---|---|---|---|---|
| Homepage | Clear | Clear | Clear | Contradicted | Contradicted | Clear |
| /kitchens/ | Clear | Contradicted | Clear | Contradicted | Contradicted | Clear |
| /commercial/ | Clear | Clear | Contradicted | Unclear | Missing | Clear |
| /faq/ | Unclear | Contradicted | Unclear | Unclear | Contradicted | Contradicted |
| /contact/ | Clear | Unclear | Missing | Missing | Contradicted | Clear |
Illustrative example, interpreted: the six questions on the pages of Kestrel Bay Joinery, a fictional business whose demo website we built for this example. A lens from Steve Krug's Don't Make Me Think.
A diagnosis you can act on.
- The six questions answered for each key page: clear, unclear, missing or contradicted
- How AI assistants describe your business, against what you intend
- Findings that connect what we observed, the gap from what customers expected, what it asked of them, what they got back and the likely consequence, each with the improvement to make
- The first thing to fix: the point where customers are most likely to say no next, chosen by the evidence, what it is likely costing you, the customers it affects and the effort to fix it
- Observations kept separate from interpretation, and both kept separate from measured results
- A prioritised improvement plan
- Conducted by Mario Malik and delivered in your private Vantage workspace
From $2,500Start this audit
From setup to the first thing to fix.
- 01Tell us about the businessA few minutes
What you sell, who your best customers are and where you think they hesitate.
- 02We look at it as a customer wouldEvidence first
Each touchpoint at this stage: what it asks of customers and what they get back.
- 03Mario conducts the auditA person's judgement
AI surfaces patterns. Mario decides what matters for your business.
- 04You get what to fix firstIn your workspace
The point where customers are most likely to say no, and a plan for what comes after.
About the Market Perception Audit.
How is this different from the AI Search Audit?
The AI Search Audit checks whether your site is ready to be read and recommended by AI assistants. Market Perception checks whether what people, and assistants, take away matches what you intend.
Where do the six questions come from?
They're a lens from Steve Krug's book Don't Make Me Think. We use them to check whether a page makes customers piece things together, decode vague language or guess.
Does clear mean short?
No. A complex or expensive decision can need a lot of information. The question is whether it's understandable, easy to find and there at the right moment.